International Supermarket Supplies’ HYBRID B2B Event | 9-11 March 2021 | Festival Arena Intercontinental, Dubai Festival City, Dubai

LINKING Retailers, Supermarkets, Hypermarket, E-commerce companies of Middle East & Africa with the Brand Owners and Distributors from all the world

It is a ‘New World’ looking for ‘New Solutions’ now. And SUPER SOURCES DUBAI 2021 is THE New Solution. SUPER SOURCES DUBAI 2021 is a Hybrid show featuring ONE-STOP solution balancing the demand-and-supply challenges of Supermarkets sector.

At the SUPER SOURCES DUBAI 2021, an exclusive stage is set for you to get con-nected with decision-makers in the purchase department and Senior Management of Supermarkets in the Middle East, GCC and African regions. Procurement manag-ers and suppliers will get to interact with each other and strike bulk deals to ensure seamless operations at their outlets. It’s a win-win situation for all stakeholders in the Supermarket/Hypermarket value chain.

The one and only show of its kind for supermarkets in the Middle East region, SUPER SOURCES DUBAI 2021 will showcase the best of manufacturers, suppliers, trad-ers and supply chain under one roof.

Unveiling the first Hybrid Show of the Region

In the rapidly emerging new world order, Health and Safety is top priority. Super-markets and Hypermarkets in the region have realigned and recalibrated their op-erations, which is the new normal.

Exhibitions no doubt serve as the best platform for networking and knowledge shar-ing. In case of shows involving consumable products, buyers get the chance to un-derstand the product in detail.

Conventional shows have lost their sheen with the outbreak of COVID-19 pandemic. At the same time, there are apprehensions about digital shows. However, technol-ogy comes handy here. The digital world has enabled the organisers to create the same look and feel of a physical show for you online through SUPER SOURCES DUBAI 2021. Accessing it from the comfort of your place and being part of a world-class show would be an experience of its own. The 3D virtual show is designed and customised keeping the minutest of details into consideration, thus making the 3D virtual experience as real as a physical show.


Supermarkets and the grocery suppliers have literally kept all of us alive during the pandemic times. Many of them even had to put their lives on the line towards upholding the spirit of their social commitment! Super Sources Dubai- the ONE & ONLY Supermarket supplies HYBRID B2B Event pays tribute to one & all.


Industry Background

Consumer attitude and shopping patterns have undergone 360-degree transformation across the world.

It started with Supermarkets, which assumed Hypermarket proportions over the years, and finally e-commerce, the latest in-thing. The easy availability of a vast range of consumables under one roof at convenient locations has made Supermarkets/Hypermarkets the most-favoured destination for both young and old consumers, and for the affluent and not-so-affluent.

The Middle East, the GCC region and Africa have all seen a rapid rise in consumerism. According to projections, the GCC retail sector would be registering 4% CAGR amounting to US$ 308 billion by 2023, up from US$ 253.2 billion in 2018.

An estimated 60.7 million MT in 2023 would be the size of the food industry in the Middle East, growing at a CAGR of 3.3% from 51.5 million MT in 2018. The food industry accounts for 72% of the retail segment in the Middle East.

Middle East region offers a robust growth potential for food and beverages, meat products, and fresh food imports. With limited water resources, unfavourable climatic conditions and arable soil, this region depends on import of more than 80% of its consumable items.

As the world goes through various, natural calamities, wars, civil unrests and political upheavals, what remains ‘unaffected’ is the essential supplies segment. Given the latest ongoing pandemic, Supermarkets and Hypermarkets continue to serve the community uninterruptedly without bothering about their own safety. It was indeed great dedication and commitment to serving the community. Supermarkets and their employees deserve a standing ovation and a salute!

It is a collective endeavour to ensure safety while keeping the supply pipeline well oiled so that the show goes on! Safely, efficiently and dedicatedly.

The latest trends have prompted innovative marketing and distribution ideas and SUPER SOURCES DUBAI 2021 is one of them. SUPER SOURCES DUBAI 2021 is a unique show in the Middle East that would bring together the who’s who of the supermarket industry, suppliers, manufacturers, traders and logistics companies from across the globe on the same platform.

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