International Supermarket Supplies B2B Trade Show | 28-30 September 2021 | Festival Arena, Dubai Festival City, Dubai

LINKING the Brand owners & Private Labels with Distributors, Retailers, Supermarket & Hypermarket Chains, E-commerce companies from Middle East, GCC, Africa and CIS

SUPER SOURCES DUBAI 2021, the ONE & ONLY the Supermarket supplies’ B2B Trade Show that brings together the entire spectrum of Distributors, Retailers, Supermarkets, Hypermarkets, E-commerce and their Suppliers at Dubai Festival Arena from 28-30 September 2021.

Super Sources Dubai is very specialized sourcing show focusing the top Distributors and Purchase Officials of Retail Chains from GCC, Africa and CIS. It is indeed an unmatched opportunity for all the Brand & Private Label owners and Exporters, especially Food & Beverages, Groceries, Grooming & Cosmetics, Laundry & Detergents, Household Appliances and Electronics etc.

At the SUPER SOURCES DUBAI 2021, an exclusive stage is set for you to get con-nected with decision-makers in the purchase department and Senior Management of Supermarkets in the Middle East, GCC and African regions. Procurement manag-ers and suppliers will get to interact with each other and strike bulk deals to ensure seamless operations at their outlets. It’s a win-win situation for all stakeholders in the Supermarket/Hypermarket value chain.

If you are a Brand owner or into Private Labelling business, with an ambition to venture into the vast Middle East, CIS and African markets, then SUPER SOURCES DUBAI 2021 will be your ultimate trade show to engage the entire spectrum of Distributors, Retailers, Supermarkets, Hypermarkets and E-commerce companies

The one and only show of its kind for supermarkets in the Middle East region, SUPER SOURCES DUBAI 2021 will showcase the best of manufacturers, suppliers, trad-ers and supply chain under one roof.

Dubai hosts International Supermarket Supplies’ B2B Trade Show

In the rapidly emerging new world order, Health and Safety is top priority. Supermarkets and Hypermarkets in the region have realigned and recalibrated their operations, which is the new normal.

Exhibitions no doubt serve as the best platform for networking and knowledge sharing. In case of shows involving consumable products, buyers get the chance to un-derstand the product in detail.


Supermarkets and the grocery suppliers have literally kept all of us alive during the pandemic times. Many of them even had to put their lives on the line towards upholding the spirit of their social commitment! Super Sources Dubai- the ONE & ONLY Supermarket supplies HYBRID B2B Event pays tribute to one & all.


Industry Background

Consumer attitude and shopping patterns have undergone 360-degree transformation across the world.

It started with Supermarkets, which assumed Hypermarket proportions over the years, and finally e-commerce, the latest in-thing. The easy availability of a vast range of consumables under one roof at convenient locations has made Supermarkets/Hypermarkets the most-favoured destination for both young and old consumers, and for the affluent and not-so-affluent.

The Middle East, the GCC region and Africa have all seen a rapid rise in consumerism. According to projections, the GCC retail sector would be registering 4% CAGR amounting to US$ 308 billion by 2023, up from US$ 253.2 billion in 2018.

An estimated 60.7 million MT in 2023 would be the size of the food industry in the Middle East, growing at a CAGR of 3.3% from 51.5 million MT in 2018. The food industry accounts for 72% of the retail segment in the Middle East.

Middle East region offers a robust growth potential for food and beverages, meat products, and fresh food imports. With limited water resources, unfavourable climatic conditions and arable soil, this region depends on import of more than 80% of its consumable items.

As the world goes through various, natural calamities, wars, civil unrests and political upheavals, what remains ‘unaffected’ is the essential supplies segment. Given the latest ongoing pandemic, Supermarkets and Hypermarkets continue to serve the community uninterruptedly without bothering about their own safety. It was indeed great dedication and commitment to serving the community. Supermarkets and their employees deserve a standing ovation and a salute!

It is a collective endeavour to ensure safety while keeping the supply pipeline well oiled so that the show goes on! Safely, efficiently and dedicatedly.

The latest trends have prompted innovative marketing and distribution ideas and SUPER SOURCES DUBAI 2021 is one of them. SUPER SOURCES DUBAI 2021 is a unique show in the Middle East that would bring together the who’s who of the supermarket industry, suppliers, manufacturers, traders and logistics companies from across the globe on the same platform.

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